DAY 3 QUIZ

From among the following, identify the factor which does not form part of facilitating function of marketing?

• Financing

• Risk bearing

• Packaging

• Standardization

Holistic marketing does not include:

• Relationship marketing

• Integrated marketing

• Internal marketing

• Digital marketing

• Social responsibility marketing

Modern concept of marketing starts with:

• Purchase

• Storage

• Consumer research

• Promotion

Subdividing of market into homogeneous subsections of customers is referred to as :

• Target marketing

• Market segmentation

• Product positioning

• Differentiated marketing

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

• Undifferentiated marketing

• Concentrated marketing

• Customized marketing

• Differentiated marketing

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

• Segment marketing

• Local marketing

• Niche marketing

• Individual marketing

Loyalty segmentation forms part of :

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

• Geographic segmentation

Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?

• Augmented product

• Potential product

• Core product

• Generic product

Major household appliances and heavy consumer durables are referred to as :

• Soft goods

• Brown goods

• White goods

• Convenience goods

The total number of products within all product lines of a company is referred to as :

• Width of product mix

• Length of product mix

• Depth of product mix

• Consistency of product mix