
Marketing Mix - Product & Price
Authored by Diamond Crawford
Life Skills
9th - 12th Grade
Used 5+ times

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24 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
All of the processes planning, pricing, promoting, distributing, and selling utilized by a company to place its products in the hands of potential customers
marketing concept
return on
investment (ROI)
brand
marketing
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Pricing that is determined by using the wholesale cost of an item as the basis for the price charged
cost-based pricing
demand-based pricing
competition-based pricing
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Uses the needs of customers as the primary focus during the plan-ning, production, distribution, and promotion of a product or service
marketing mix
marketing concept
positioning
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
A blending of the product, price, distribution, and promotion used to reach a target market
product mix
marketing
marketing mix
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Identifies how marketing goals will be achieved
marketing plan
marketing strategy
marketing
positioning
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The amount earned as a result of an investment
discount pricing
product mix
return on
investment (ROI)
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Pricing that offers a reduced price to encourage customers to buy
cost-based pricing
discount pricing
psychological pricing
competition-based pricing
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