MKW 1120 Tutorial 3
Authored by Anya anya.safira@monash.edu
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Wants backed by buying power and willingness to buy
Value
Wants
Demand
Needs
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Difference between benefits (product, service, personnel, image) vs costs (monetary, time, energy, psychic)
Value
Exchange
Demand
Needs
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Human needs that are shaped by culture and individual personality
Wants
Dreams
Demand
Needs
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A combination of products, services, information, and experiences offered to a market
Wants
Exchange
Demand
Market Offerings
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Set of all actual and potential buyers
Wants
Market
Needs
Dreams
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In marketing, we try to build win-win, long-term...
Exchange
Relationships
Demand
Needs
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The act of obtaining and offering
Relationships
Demand
Exchange
Needs
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