Marketing 7-1

The marketing function that intends to inform, influence, and persuade the adoption of an idea or the purchase of a product is:

• selling

• market planning

• market-information management

• customer service

The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea so that they might purchase it or buy in is called:

• personal selling

• public relations

• marketing

• advertising

Which of the following is an example of direct sales?

• A Procter and Gamble representative selling paper towels to Walmart.

• A Dell salesperson selling computers to Best Buy.

• A Mary Kay Cosmetics salesperson selling makeup to members of a Facebook group.

• A General Electric representative selling dishwashers to Home Depot stores.

Complete the outline:

Different Types of Direct Selling

i. Single-level direct sales

ii. Host or party-plan sales

iii. ___________________

• marketing-information management

• public relations

• customer service

• multi-level marketing

When companies use consultants to sell in a group setting it is referred to as:

• single-level direct sales

• host or party-plan sales

• multi-level marketing

• pyramid schemes

A business structure in which products are marketed directly to consumers by consultants who receive a commission based on sales and recruitment is referred to as:

• single-level direct sales

• host or party-plan sales

• multi-level marketing

• pyramid schemes

Illegal business structures that have the main source of compensation coming from participants themselves are called:

• single-level direct sales

• host or party-plan sales

• pyramid schemes

• multi-level marketing

When a salesperson cares about, listens to, and understands their customers, which enables them to anticipate the wants and needs and their customers, this is called:

• empathy

• passion

• persistence

• resiliency

What trait do successful salespeople use to ensure the establishment of proper expectations for their customers?

• subtleness

• honesty

• persistence

• competitiveness

A skill that is often one of the most enjoyable parts of being a salesperson and involves meeting and knowing a lot of people, as well as connecting and introducing people to others is:

• goal-oriented

• subtleness

• networking ability

• resiliency