P.O.B. Marketing 2 Quiz (wgs)

What are the strategies used for promoting sales and building a firm's image around a product?

• Advertising. product, pricing strategies, personal selling

• Public Relations, Personal selling, Pricing Strategies, Sales Promotion

• Advertising, Sales Promotion, Personal selling, public relations

• Sales Promotion, Pricing Strategies, Public Relations, Personal Selling

An industry used to call the attention of the public to something, typically a product or service.

this describes....

• Personal Selling

• Advertising

• Sales Promotion

• Public Relations

Select a function of advertising

• To highlight unique features of a product

• To generate more income for a company

• To educate consumer's about a product or service

• Highlight special events sucha s concessions, sales and late openings.

• Inform potential buyers of the availability of a product or service.

Give ONE more function of advertising

(a)  

What are the FOUR types of advertising?

(a)  

There are many FORMS of advertising. Select the correct option.

• Catalogues, Bus Shelter adverts, Online advertising, premiums

• Posters and Signs, Newspapers, Magazines, Sound Cars,

• Television and Radio commercials, Free samples, loss leaders

• BOGO, slides and films, trade papers, souvenirs, discounts

What are the important aspects of advertising?

• Social Media, Promotion, Loss Leaders, Bulk Breaking

• Promotion, Loss Leaders, Social Media

• Loss Leaders, Trade Shows, Price/Cash Discounts

• Special Awards and Trade Shows, Social Media, Premiums

Select the option which displays sales promotion activities/examples

• Coupon, Trading Stamps, BOGO, Bundling, Rebates

• Trade Shows, Coupons, Royalty Points, Loyalty Points, Trading Stamps

• Trade Shows, Bundling, Rebates, BOGO, Royalty points

• Coupon, Royalty points, BOGO, Rebates, Trading Stamps

A technique in which several products are grouped together and sold as a single unit for one price.

This describes...

• BOGO

• Bundling

• Coupons

• Trading Stamps

a form of sales promotion used by retailers in which customers receive stamps or coupons in proportion to the amount of their purchases; the stamps can be redeemed later for merchandise.

This describes...

• Trading stamps

• Sales Promotion

• Coupons

• Loyalty Points