AC3.1 Planning a campaign for change

What are the short- and long-term goals of a campaign for change?

• Aims and objectives
• Justification and choice of campaign
• Target audience
• Methods and materials

What should NOT be considered when justifying the choice of campaign?

• Personal connection to the crime
• Lack of awareness
• Crime statistics
• Choosing a campign that is not mentioned in the brief

Who is the target audience of a campaign for change?

• Specific group affected by the chosen crime
• General public
• Campaign organizers
• Law enforcement agencies

What should be considered when planning the methods and materials for the campaign?

• Social media posts
• Merchandise
• Leaflets
• All of the above

What should be considered when planning the finances for the campaign?

• Costs
• Price of merchandise
• Profit potential
• All of the above

What should be considered when planning the timescales for the campaign?

• Research time needed
• Design of materials
• Creation of materials
• All of the above

What is the best way to show your planning of the timescales for the campaign?

• Pie chart
• Bar chart
• Gantt chart
• All of the above