AMZ quiz

What are the types of Sponsored Ads in Amazon?

• SP, SB & SD

• SP, SB

• SB, SD

What is first price auction?

• CPC=BID

• CPC=2*BID

• CPC=BID/2

Formula for ACOS

• Spend/Sales

• Spend/Sales*100

• Sales/Spend*100

Minimum bid for vCPM Ads is:

Factors affecting buybox:

• Review star rating

  and Price only

• Stock of the item only

• Stock, Review star rating, Prime eligibility & Price

Types of targeting in SD

• Keyword & Contextual

• Product & Contextual

• Contextual & Audience

Which page you will land on clicking logo of the SB store spotlight campaign?

• Brand store subpage

• Brand store home page

• Single landing page

Bid = 3, Bidding strategy is Up & Down. What is the max bid for Top of the search?

Choose the right option about SB Video Ads.

• Optimum video length should be 6-45 seconds

• Can link to only product detail page

• Minimum bid is 4 rupees

Merin is dealing with essential oils. She wanted to showcase her Ads along with the organic ASINs in amazon search result page. Which is the best strategy to use in her SP product targeting campaign?

• Target the competitor ASINs

• Target the high ASP products.

• Target first 5 organic results appearing for a relevant search query like essential oil.