CPM ppt

what is CPM?

• A customer portfolio is a collection of customer groups that encompasses the company's customer base. It helps the business understand the behavior, needs, and demands of its clients, or customers.

• A customer portfolio is a collection of customer groups that encompasses the company's customer base.

• A customer portfolio is a collection of the business understand the behavior, needs, and demands of its clients, or customers.

• understand the behavior, needs, and demands of its clients, or customers.

What is the similarity of B2B & B2C?

• The path to purchase

• Customer engagement

• The purchase decision

• Customer service

How many Basic disciplines for CPM?

• 1

• 2

• 3

• 4

• 5

how many types of market segmentation?

• 1

• 2

• 3

• 4

how many CORE CUSTOMER MANAGEMENT STRATEGIES?

• 5

• 2

• 4

• 7

A(n) ________ is the set of actual and potential buyers of a product.

• market

• audience

• group

• segment

• exchange

________ is never simple, yet understanding it is the essential task of marketing management.

• Brand personality

• Consumption pioneering

• Early adoption

• Consumer buying behavior

• Understanding the difference between primary and secondary data

What does SWOT stand for in personal SWOT analysis?

• Strengths, Weaknesses, Objectives, Threats

• Strategies, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strategies, Weaknesses, Objectives, Threats

Who usually conducts a SWOT Analysis for a business?

• A. Financial Institutions/Banks

• B. Lawyers

• C. Employees

• D. Managers

Inmigrations are an aspect of...

• PESTEL

• SWOT

• Porter´s 5 forces

• Microeconomics