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CPM ppt

Authored by Thủy Tâm

Business

University

Used 2+ times

CPM ppt
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

what is CPM?

A customer portfolio is a collection of customer groups that encompasses the company's customer base. It helps the business understand the behavior, needs, and demands of its clients, or customers.

A customer portfolio is a collection of customer groups that encompasses the company's customer base.

A customer portfolio is a collection of the business understand the behavior, needs, and demands of its clients, or customers.

understand the behavior, needs, and demands of its clients, or customers.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the similarity of B2B & B2C?

The path to purchase

Customer engagement

The purchase decision

Customer service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many Basic disciplines for CPM?

1

2

3

4

5

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

how many types of market segmentation?

1

2

3

4

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

how many CORE CUSTOMER MANAGEMENT STRATEGIES?

5

2

4

7

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ________ is the set of actual and potential buyers of a product.

market

audience

group

segment

exchange

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is never simple, yet understanding it is the essential task of marketing management.

Brand personality

Consumption pioneering

Early adoption

Consumer buying behavior

Understanding the difference between primary and secondary data

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