AMM-Integrated MKT and Communications

Facebook recommends that companies measure ________________ to tell how well a brand is doing in terms of conversation compared to competitors.

• Engagement

• Share of voice

• Interaction rrate

• Hits

Which of the following is NOT a common measure of the effectiveness of the Integrated Marketing Communications effort?

• Market share

• Customer satisfaction

• Profit

• Impressions

Face-to-face communication involving the presentation of features and benefits of a product or service to a buyer is called

• Public relations

• Sales promotion

• Personal selling

• Direct marketing

Molson's coordination of public relations, advertising, and sales promotion of the Molson Indy car race is an example of

• Public relations

• Event marketing

• Event sponsorship

• None of the listed

Which of the following is NOT a usual element of the marketing communications strategy for an event?

• Publicity

• Sales promotion

• Public relations

• Advertising

What separates cultural events from sports and entertainment events?

• Timing of event

• Cost of event

• Average income of audience

• Size of audience

Regardless of the situation or desired outcome, public relations objectives tend to be similar to

• Sales promotion objectives

• Advertising objectives

• Mission objectives

• Marketing objectives

Publicity is something that a company and the media deem to be

• Unimportant

• Interesting

• Trivial

• None of the listed

Answer explanation

Newsworthy!

News about an organization, product, service, or person that appears in the media is called

• Public relations

• Reputation management

• Public affairs

• None of the listed

Answer explanation

Publicity is the answer!

When Toyota develops advertising designed to convey a favourable image of its company among its various publics it is developing

• Image advertising

• Advocacy advertising

• Corporate advertising

• None of the listed