Marketing 11 - Ch. 1 - Part 2 Quiz

Starbucks uses a Geographic Information System (GIS) to figure out where to locate stores.

• True

• False

Many firms want to build good relationships with customers. CRM stand for?

(a)  

Zara can get clothing, onto the shelves in as little as?

• Two hours

• Two days

• Two weeks

• Two months

Women perform what percent of the work to get coffee beans into consumer cups?

• 50%

• 60%

• 70%

• 80%

A set of techniques and approaches firms use to get products and services to a consumer are known as;

(a)  

Who is a serial entrepreneur?

• Dani Reiss

• Tonia Jahshan

• Kacee Vasudeva