BUsiness

It is the total combined customer lifetime values of all company's

current potential customers

C_______S E____Y

It is partners outside the firm

• cross-functional managmente

• supply chain management

• cross-functional

  customer teams

• supply change management

they are the individual who "buy" the products

They are the individual who "use" the products

B2B means?

B2C means?

What are the Intergrated Marketing Plan or the 4Ps

The idea that a company's marketing decisions should consider consumers wants,

the company's desires, customer long-run interests, and society's long-run interests.

• Societal Marketing Process

• Societal Market Concept

• Societal Market Process

• Societal Marketing Concept

Dividing the market into segment of customers

• Marketing Segmentation

• Market Division

• Segmentation

• Market Segmentation

A market management philosophy that holds that achieving organizational

goals depends on knowing the needs and wants of target markets and delivering

the desired satisfaction better than competitors.

M________ C______