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Market Research Test

Authored by Therese Tolley

Business

9th Grade

11 Questions

Used 37+ times

Market Research  Test
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of market research?

Researching utilized products to increase sales and profits

Determining the market size and growth potential of a company

Gathering and analyzing information and report findings related to marketing goods and services.


Identifying potential buyers by researching consumer behavior

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of market research does surveys and questionnaires gather?

Qualitative Research

Quantitative Research

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What is the advantage of using secondary data in market research?

Click all that apply

It is already collected for some purpose

It provides more accurate results

It is less expensive to obtain

It allows for in-depth analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the marketing research process?

Defining the problem

Obtaining data

Analyzing the data

Recommending solutions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of question asks for a specific answer from choices provided?

Forced-Choice

Open-Ended

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of analyzing data in market research?

To compile and interpret the results

To identify potential buyers

To determine market size and growth potential

To test product features

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step in the marketing research process?

Applying the results

Defining the problem

Obtaining data

Analyzing the data

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