International Marketing Management Week 2

What WTO stands for?

• World Tourism Organization

• World Trade Organization

• World Transport Organization

• World Time Operations

Why Firms Go International?

• Growth

• Recognition

• To serve Humanity

• To have an office overseas

What is Internationalization Driver?

• Different Language

• New Culture

• Cost Advantages

• Variety of Food

Strategy wise, What is export all about?

• Not a strategy

• Difficult

• complex

• Simple

What is a Major key driver for Internationalization?

• Atmosphere

• Profit

• Distance

• Lifestyle

What is a Disadvantage of International Business?

• Political Risk

• Stability

• Profit

• Growth

What is an example of a Direct Investment?

• To setup a new manufacturing plant

• To buy Property

• To buy a new car

• To get loan from the bank