Group 1

Getfly operates in which industry?

• Automotive

• SaaS (Software-as-a-Service)

• Hospitality

• Healthcare

What was the primary reason Getfly needed a CRM solution?

• To manage manufacturing processes

• To enhance social media presence

• To improve financial reporting and forecasting

• To centralize customer data, improve relationships, and streamline sales processes

What were the phases of Getfly's CRM implementation?

• Implemented in a single phase

• No defined phases or timeline

• Planning, preparation, data migration, and testing phases

• Focused only on the training phase

What outcomes did Getfly achieve through their CRM implementation?

• Decreased customer satisfaction and sales, no lessons learned

• Negative impact on business operations, no plans for improvements

• Increased sales and customer satisfaction, identified the need for continuous training and data quality maintenance

• No measurable outcomes or lessons learned

What is the first step in most CRM system implementations?

• Implementing sales processes

• Forecasting revenue

• Managing opportunities

• Cleaning up junk data

Why is it essential to limit data input requirements for sales reps during initial CRM implementation?

• To prioritize improving sales performance.

• To make the CRM system more complex.

• To collect as much data as possible from sales reps.

• To discourage sales reps from using the CRM system.

What is the primary objective of Customer Relationship Management (CRM)?

• To maximize profits and revenue.

• To improve customer satisfaction and loyalty.

• To automate all business processes.

• To reduce operational costs.

Which of the following is a component of Operational CRM?

• Customer Segmentation

• Sales Automation

• Predictive Modeling

• Data Analytics

What is one of the key objectives of Customer Relationship Management (CRM)?

• Increasing customer complaints.

• Reducing customer satisfaction.

• Ignoring customer data.

• Improving customer satisfaction and loyalty.

Why is data management important in CRM?

• Data management has no impact on CRM effectiveness.

• Effective data management helps integrate customer insights and improve CRM strategies.

• Data management ensures that CRM systems are costly.

• Data management is solely the responsibility of the IT department.