Consumer Behavior Quiz | Marketing Module-2

What does consumer behavior refer to?

• The study of how individuals make purchasing decisions

• The process of producing goods for consumers

• The analysis of competitors' strategies

• The study of economic trends

Which of the following is NOT a component of consumer behavior?

• Market research

• Supply chain management

• Purchase decisions

• Psychological factors

How do psychological factors influence consumer behavior?

• They relate to an individual's motivation, perception, and attitude

• They include cultural and social influences

• They pertain to personal income and resources

• They involve external environmental factors

Which factor refers to an individual's tendency to select, organize, and interpret information in a way that supports their existing beliefs or values?

• Selective perception

• Selective attention

• Selective exposure

• Selective retention

When does post-purchase dissonance occur in the buying process?

• After problem recognition but before information search

• After the purchase decision has been made

• After the evaluation of alternatives

• After the information search but before problem recognition

What is the role of social factors in consumer behavior?

• They include personal beliefs and values

• They involve the influence of family, friends, and social networks

• They relate to lifestyle choices and individual preferences

• They pertain to the economic situation of the consumer

Which external factor is NOT considered an influence on consumer behavior?

• Technological advancements

• Cultural norms

• Economic conditions

• Personal values

How do cultural factors influence consumer behavior?

• They encompass language, religion, and social class

• They focus on individual personality traits

• They are related to lifestyle and behavioral patterns

• They pertain to individual income levels

What role do economic factors play in consumer behavior?

• They include cultural and social influences

• They affect a consumer's purchasing power and spending patterns

• They are primarily related to personal values and beliefs

• They involve the influence of family and social networks

Which of the following is an example of an internal factor influencing consumer behavior?

• Social class

• Personal income

• Reference groups

• Cultural norms