Social Media Marketing

What is social media marketing?

• The use of social media to build a company's brand

• The use of traditional advertising methods to increase sales

• The use of television and radio to drive website traffic

• The use of social media to connect with friends and family

What percentage of the world's population are social media users?

• Less than 10%

• Around 30%

• Around 50%

• Over 59%

How does social media marketing impact buying decisions?

• It has no impact on buying decisions

• It significantly impacts buying decisions

• It only impacts buying decisions for certain industries

• It only impacts buying decisions for older consumers

What are the three core marketing areas of social media?

• Connection, interaction, and customer data

• Television, radio, and print advertising

• Content creation, website design, and email marketing

• Product development, pricing, and distribution

What is the power of social media marketing driven by?

• Connection, interaction, and customer data

• Television and radio advertising

• Print advertising and direct mail

• Billboards and outdoor advertising

What is the advantage of social media marketing over traditional marketing?

• It is more expensive

• It reaches a smaller audience

• It requires less effort

• It is often a less expensive option

What is the benefit of sharing links to a website on social media?

• It decreases website traffic

• It increases the likelihood of conversions

• It has no impact on website traffic

• It only reaches a small audience

What is one of the downsides of social media marketing?

• It requires no effort

• It is not targeted

• It requires a deep understanding of the platforms

• It has no benefits