G10 checkpoint 2 Revision /40 marks

Which characteristic of a successful product is this an example of?

• Cost-effectiveness

• Aesthetics

• Function

• Demand

all these factors affect the price of a product except......................

• Costs

• Price of competitors

• employees motivation

• Demand

Price skimming strategy is usually adopted when...............

• we have too much stock of goods.

• we sell an innovative product.

• we want to increase sales.

• we have many competitors.

Calculate the selling price for each phone charger. Total cost: AED14,000 Output: 1,000 units Mark-up: 50%

• AED 28

• AED 21

• AED 14

• AED 7

Which element of the marketing mix describes where a product is sold?

• Product

• Price

• Place

• Promotion

Sarah has a vegetable farm. She needs to distribute the vegetables to the consumer quickly, while it is still fresh. What type of factor that influences place decisions is this an example of?

• Industrial products

• Perishable (قابل للفساد ) products

• Technical products

• Frequency of purchase

luxury hand bag pricing is an example of.......

• promotional pricing

• competitive pricing

• premium pricing

• cost-plus pricing

Competitive pricing strategy is good when a business....................................

• wants to reduce excess stocks.

• sells innovative products.

• sells luxury goods.

• has many competitors.

Promotional pricing is done by.............................

• setting same price as competitors.

• setting expensive price

• giving offers such as 25% off

• setting a price premium.

Pricing a product should be carefully considered because...........................

• it only affects the product quality
• it has no impact on the business
• it is not important for customer satisfaction
• it directly affects the profitability and competitiveness of the business