Marketing Quiz

What is the primary goal of Public Relations in marketing?

• Increase sales

• Build and maintain a positive image

• Offer discounts

• Design advertisements

Which of the following is an example of a consumer promotion technique?

• Promotional Allowances

• Closed Displays

• Architectural Displays

• Slogans

What does the Push-Pull Concept in marketing refer to?

• Pushing products into the market through advertising

• Pulling customers towards the product through promotions

• Both a and b

• None of the above

Which of the following is NOT a type of Consumer Promotion?

• Coupons

• Architectural Displays

• Premiums

• Incentives

What is the purpose of Promotional Allowances?

• To encourage customers to try a new product

• To reimburse retailers for promotional activities

• To create brand loyalty

• To design eye-catching advertisements

Which of the following is an example of Interior Displays?

• Promotional tie-ins

• Product samples

• Architectural Displays

• Sponsorships

What type of display is designed to allow customers to touch and feel the products?

• Closed Displays

• Open Displays

• Pop Displays

• Logotype Displays

In marketing, what does the term "color psychology" refer to?

• The study of how colors influence consumer behavior

• The use of colorful logos

• The psychology of advertising slogans

• The selection of colorful fonts

Which element of a print advertisement is a brief, attention-grabbing phrase?

• Copy

• Illustration

• Headline

• Signature

What is the main purpose of a logotype in marketing?

• To create brand recognition

• To provide detailed product information

• To attract new customers

• To offer discounts