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Chp2, The Marketing Plan

Authored by M Teacher

Life Skills

9th - 12th Grade

Used 24+ times

Chp2, The Marketing Plan
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16 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A formal written

document that directs a

company’s activities for a

specific period of time.

Business Plan

SWOT Analysis

PEST Analysis

Marketing Plan

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An assessment of a company’s strengths

and weaknesses and the opportunities and

threats that surround it; SWOT: strengths,

weaknesses, opportunities, threats.

The three C's

PEST Analysis

SWOT Analysis

Marketing plan

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The three "C's" of internal analysis are:

Company

Crisis

Customers

Competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Strengths and Weaknesses refer to the ___________ areas of an organization and/or company.

surrounding

external

internal

far right

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Opportunities and threats refer to the _____________ areas of a company and/or organization

surrounding

external

internal

circular

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Select the 4 areas of a PEST analysis studied in class.

Economic

Strengths

Technological

Socio- Cultural

Political

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The basic parts of a Marketing plan are:

Executive Summary, Scenic Analysis, Objectives, Marketing Strategies, Implementation, Evaluation and Control

Executive Summary, Situation Analysis, Objectives, Marketing Strategies, Implementation, Evaluation and Control

Executive Summary, Situation Analysis, Overview, Marketing Strategies, Implementation, Evaluation and Control

Executive Summary, Situation Analysis, Objectives, Marketing Strategies, Implementation, Execution and Control

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