Ethics and Socially Responsible Marketing

Which of the following professions is considered to have high ethical standards by the public?

• Nurses

• Car Salespeople

• Stockbrokers

• Advertising Practitioners

Which is NOT one of the stakeholders impacted by CSR initiatives?

• Society

• Competitors

• Employees

• Environment

This is a social movement aimed at protecting consumers from business practices that infringe upon their rights.

• Corporate Social Responsibility (CSR)

• Consumerism

• Business Ethics

• Socialism

This is a set of values within a marketing firm that guides decision making and behaviour.

• Corporate Personality

• Systematic Reasoning

• Marketing Montra

• Ethical Climate

Which is NOT one of the tests in the Ethical Decision-Making Metric?

• The Due Diligence Test

• The Publicity Test

• The Admired Observer Test

• The Golden Rule Test

Which country has a Social Credit System implemented?

• USA

• China

• India

• France

What is the SECOND step in the Ethical Decision-Making Framework?

• Identify Issues

• Brainstorm and Evaluate Alternatives

• Gather Information and Identify Stakeholders

• Choose a Course of Action

This refers to the voluntary activities undertaken by a company to operate in an economically, socially, and environmentally sustainable manner.

• Consumerism

• Corporate Social Responsibility (CSR)

• Socialism

• Ethical Climate

TRUE or FALSE: The implementation phase is when firms identify potential markets
and ways to deliver the 4P’s.

• TRUE

• FALSE

Which is NOT one of the requirements in the CMA Code of Ethics?

• Truthfulness

• Friendliness

• Clarity

• Responsibility