Marketing and Sales Final Quiz

What is destination marketing?

• A type of marketing that promotes a specific product

• Marketing for a specific location to increase visitors

• Marketing for a specific hotel chain

• Marketing for a specific airline

• Before technology and the internet, (a)   marketing was the primary way companies would market their goods to customers. The main types of traditional marketing strategies include:​

____________is the study of how consumers make decisions and act with respect to products, services, or organizations.

• Personal factors

• Customer Behavior

• Interpersonal factors

• Industrial customers

What is the main goal of identifying the target market in destination marketing?

• To limit the availability of products and services

• To decrease the number of visitors to a location

• To discourage tourism in a specific area

• To identify potential new customers and understand existing customers

__________ refers to the activities a company undertakes to promote the buying or selling of a product or service.

• Sales

• Marketing

• Advertising

• Promotion

  Social media is a type of ___________ marketing.

• Sales

• Direct

• Indirect

• Effective

Which P was added to the mix in 2016?

• Performance

• People

• Processes

• Physical Evidence

Companies use this process to target different categories of consumers who respond differently to a market action.

• Destination Marketing

• Marketing Research

• Marketing Plan

• Market segmentation

The primary goal of any market research is to

• Know about your customers

• obtain and provide management with information about the market, consumers and the product or service itself

• Increase the company's sales.

• Identify gaps in the market

"Oversaturation" is an example of?

• Benefits of Marketing

• Customer behavior

• Limitation of Marketing

• Marketing strategy