Case quiz - AAFG

Your Name

UID

When did Facebook become available to the general public?

• 2009
• 2005
• 2017
• 2018

In which year did Facebook experience significant growth, reaching 2.2 billion users worldwide?

• 2018
• 2005
• 2017
• 2009

What percentage of all time spent online did the social-networking category account for in 2018?

• 0.25
• 0.5
• 0.1
• 0.178

Which two acquisitions contributed to offsetting the decrease in Facebook usage hours in 2018?

• Instagram and WhatsApp
• Twitter and LinkedIn
• Snapchat and Pinterest
• Google and YouTube

What percentage of Facebook's revenue in 2017 came from advertising?

• 0.5
• 0.75
• 1
• 0.9

How did Facebook use detailed user information for advertising purposes?

• By selling user data
• By building attitude clusters
• By limiting user interactions
• By blocking ads

In the 2016 US presidential election, how many attitude clusters did Facebook offer across a political ideology spectrum?

• 7
• 14
• 21
• 28

What was the growth in the US display advertising sector from 2012 to 2018?

• $16 billion
• $10 billion
• $6 billion
• $18 billion