M & A I _ Final Exam Review

Great Value is Walmart's own brand, also known as a....

• Generirc Brand

• Store Brand

• National Brand

• Luxury Brand

Sponsoring charity events and establishing a scholoship fund are examples of what type or promotion?

• Sales Promotion

• Advertising

• Public Relations

• Selling

When Doritos and Mountain Dew get together to create a promotion or product bundle....

• Co-branding

• Co-op

• Partnership

• Venture Capital

Which buying motive is being used when a TV commercial uses humor?

• Rational

• Emotional

• Patronage

Ads and sales promos created to sell products Business to Consumer

• Trade Promotions

• Consumer Promotions

• Product Promotions

• Planned Promotions

Speedy Rewards and SW Air Frequent Flyers Club are examples of...

• Rebates

• Loyalty Programs

• Outdoor Advertising

• Product Samples

Which area of Market Segmentation includes age, gender and race?

• Geographics

• Pyschographics

• Demographics

• Behavioral

Hobbies, interests and values are part of which area of Market Segmentation?

• Demographics

• Psychographics

• Geographics

• Behavioral

Which of the following is NOT part of the Marketing Mix?

• Product

• Price

• Place

• Publicity

Which area of advertining media involves magazines and newspapers?

• Broadcast

• Specialty

• Print

• Outdoor