TT&QC

What era is known for the blend of art and science in advertising techniques?

• aThe Creative Era
• The Early Age of Agencies
• The Scientific Era
• The Social Media Era

During which era did advertising agencies experience a significant increase in power and creativity?

• 1900s-1950s
• 1960s-1970s
• 1970s to present
• 15th-18th century

What is the primary role of the account management team in an advertising agency?

• Negotiating media deals
• Creating and producing messages
• Acting as a liaison between the client and agency
• Gathering market intelligence

In the Era of Accountability and Integration, what is a key expectation from clients towards advertising?

• Artistic expression
• Sales production
• Scientific research
• Literary content

What marks the beginning of the Early Age of Print in advertising?

• The invention of the printing press
• The adoption of Integrated Marketing Communications (IMC)
• The establishment of professional advertising agencies
• The rise of social media

Who is primarily responsible for creating, producing, and distributing advertising messages?

• Professional Suppliers and Consultants
• The Media
• The Organization
• The Agency

What is the focus of account planning and research teams in advertising agencies?

• Producing and printing advertisements
• Understanding consumer needs and brand relationships
• Conducting artistic research
• Managing client relationships

Which era in advertising is characterized by the rise of social media and interactive brand messaging?

• The Early Age of Print
• The Creative Era
• The Scientific Era
• The Social Media Era

What characterizes the Early Age of Agencies in advertising?

• A focus on creativity and art
• The emergence of professionalism in creating effective ads
• The use of scientific research methods
• The demand for social responsibility in ads

Who are considered professional suppliers and consultants in the advertising industry?

• Specialists like artists, writers, and photographers
• Account executives
• Marketing teams
• Media conglomerates