Ch 3 Marketing and Merchandising

⦁ A customer approaches a sales associate and asks if they have a size small in the pink t-shirt she is browsing. The sales associate does an iPad search and sees that there is 1 in their inventory meaning the inventory is ______________

• ⦁ Being ordered

• ⦁ On-hand

• ⦁ Enroute

• ⦁ Out of stock

⦁ To determine the cost of oranges when checking out at the grocery store, the sales associate must enter a number code known as the ______________ that identifies the bulk produce item.

• ⦁ Register

• ⦁ RFID

• ⦁ Price Look-up (PLU)

• Scanner

⦁ Which statement best describes having hands-on instructional classes (i.e. interior painting, laying tiles, repairing a leaky faucet, etc.) at Lowe’s, the home improvement store.

• ⦁ Customers’ confidence in instructors will in turn boost their own confidence so that they can complete a project on their own after visits to the store to take classes.

• ⦁ Most customers want to try to complete home improvement projects on their own but do not have the time to attend a class

• ⦁ Instructors for these classes will be a tool to draw customers to the store to purchase products used in the class

• ⦁ The classes need to be scheduled at a convenient time or advertised enough in advance to enable a higher customer attendance

⦁ An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?

• ⦁ Hope the merchandise arrives before the question comes up again.

• ⦁ Wait for a friend who works in the buying department to come back from annual leave and then ask him.

• ⦁ Follow up with the other associate to find out about the store’s seasonal merchandising plan.

• ⦁ Try to find out the information by reading the company’s promotional material.

⦁ Visual merchandising accomplishes which of the following:

• ⦁ Creates advertising billboards.

• ⦁ Allows customers to make a connection with products

• ⦁ Promotes products using magazine advertisements

• ⦁ Organizes merchandise in the stockroom

⦁ Winn Dixie is running a mix and match special with canned vegetables. Customers can pay $1.10 for any canned vegetable product or $10 for 10 canned vegetable products. Madeline is ready for check-out and has 2 Black Beans, 5 Kidney Beans, and 3 Golden Corn cans. What would be the proper way to process the sale at the register?

• ⦁ Scan the 10 cans individually

• ⦁ Scan 1 can of black beans and update the quantity to 2; 1 can of kidney beans and update the quantity to 5; and 1 can of golden corn and update the quantity to 3

• ⦁ Scan 1 can of beans and update the quantity to 8, and 1 can of golden corn, & update the quantity to 2.

• ⦁ Scan any can and update the quantity to 10.

⦁ _____________ is the action of promoting and selling products and services through advertising, space management, and product branding.

• ⦁ Social Media

• ⦁ Personal Selling

• ⦁ Displays

• ⦁ Marketing

⦁ A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

• ⦁ Use approved signage that advertises the sandals as the store’s “Everyday low price.”

• ⦁ Check the competitor’s website for policies and additional service offerings.

• ⦁ Visit the competitor’s store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise

• ⦁ Discount the shoe store’s selection of sandals by 10% to ensure the store is offering the lowest price.

⦁ __________________ is not an example of a suggestive selling technique.

• ⦁ Sales associates wearing the clothing being sold in the store

• ⦁ A messy display of tank tops

• ⦁ A store providing samples of cheese to customers

• ⦁ Beach themed display with all the items needed for the beach including towels, beach bag & sunblock

⦁ Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

• ⦁ Listen to what customers are saying and observe how they are reacting to the new merchandising setup.

• ⦁ Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing.

• ⦁ Pull sales reports from before and after the merchandising change and compare the associated sales figures.

• ⦁ Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.