Marketing

Four areas of the external market environment

• Creative environment,   Economic environment, Political and legal environment, Cultural and social environment

• Creative environment, Technological environment, Political and legal environment, Cultural and social environment

• Economic environment, Technological environment, Political and legal environment,   Cultural and social environment

• Economic environment, Technological environment, Political and legal environment, Social environment

National income, economic growth, and inflation

• External market enviroment

• Macroeconomic factors

• Microeconomic factors

• Economic enviroment

Technological changes don´t affect the marketing environment?

• False

• True

American economic and legislative principles prioritize competition to prevent market monopolies?

• False

• True

Which accurately describes the impact of mobile phone and internet adoption in developing countries?

• Developing countries still rely on landlines.

• Landline adoption is increasing alongside mobile phones.

• Mobile reliance is declining in developing countries.

• Developing countries leapfrogged into mobile phone reliance.

Company objectives should shape the direction and operation of the whole business

• False

• True

is important, but it is not a substitute for more specific objectives that provide guidance in screening possible opportunities

• Mission Statement

• Specific Objetives

• Visión Statement

• They are all correct

How can limitations in company resources impact the pursuit of business opportunities?

• Affecting the ability to identify market trends and consumer preferences.

• Limiting investments in research and development.

• Enhancing technological capabilities for better opportunity exploration.

• Facilitating comprehensive market research without financial constraints.

How does analyzing competitors and the competitive environment contribute to a company's strategic decision-making process?

• Improving employee morale and workplace culture.

• Identifying market trends and consumer preferences.

• Mitigating cybersecurity risks and ensuring data protection.

• Informing strategic positioning and competitive advantage.