
MKTG: STP Framework
Authored by Kyle Ocampo
Business
12th Grade
Used 3+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does market segmentation refer to?
Selling products to everyone
Creating small segments within a broad market
Ignoring customer needs
Expanding into multiple markets simultaneously
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is market segmentation important for a company?
To serve all markets simultaneously
To reach a narrower group of people
To avoid understanding customer needs
To reduce resource efficiency
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is a target market different from a target audience?
Target market is broader; target audience is narrower
Target audience is broader; target market is narrower
They are synonymous terms
Both are unrelated to marketing strategies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is evaluating market segments related to profitability?
By selecting the largest segment
Based on the segment's size and growth
Considering competitors and substitute products
Focusing on less profitable segments
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the basis of differentiation in gaining a competitive advantage?
Offering the lowest prices
Providing more benefits than competitors
Avoiding differentiation
Reducing value to customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is product positioning defined?
Market segmentation strategy
The way consumers define a product in their minds
Positioning products away from competitors
Market differentiation
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