4 Ps of Marketing

4 Ps of Marketing

9th - 12th Grade

9 Qs

quiz-placeholder

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4 Ps of Marketing

4 Ps of Marketing

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Lonnie Mcravin

Used 31+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first P in the 4 Ps of marketing?

Product

Price

Place

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P focuses on how a product is priced compared to competitors?

Place

Product

Price

Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P deals with how a product is promoted to the target audience?

Placement

Promotion

Productivity

Price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for the process of bringing a product to the market?

product launch

item commencement

product introduction

market initiation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P involves determining where and how a product will be available to customers?

Product

Place

Price

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P focuses on understanding the needs and wants of the target market?

Product

Price

Place

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used for the group of customers a product is aimed at?

target market

demographic

customer base

audience

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P involves the physical appearance and packaging of a product?

Packaging

Productivity

Promotion

Placement

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which P focuses on the value that a product provides to customers?

Place

Promotion

Product

Price