4 Ps of Marketing
Authored by Lonnie Mcravin
Business
9th - 12th Grade
Used 36+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first P in the 4 Ps of marketing?
Product
Price
Place
Promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P focuses on how a product is priced compared to competitors?
Place
Product
Price
Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P deals with how a product is promoted to the target audience?
Placement
Promotion
Productivity
Price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used for the process of bringing a product to the market?
product launch
item commencement
product introduction
market initiation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P involves determining where and how a product will be available to customers?
Product
Place
Price
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which P focuses on understanding the needs and wants of the target market?
Product
Price
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used for the group of customers a product is aimed at?
target market
demographic
customer base
audience
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