4 Ps of Marketing

What is the first P in the 4 Ps of marketing?

• Product

• Price

• Place

• Promotion

Which P focuses on how a product is priced compared to competitors?

• Place

• Product

• Price

• Promotion

Which P deals with how a product is promoted to the target audience?

• Placement

• Promotion

• Productivity

• Price

What is the term used for the process of bringing a product to the market?

• product launch

• item commencement

• product introduction

• market initiation

Which P involves determining where and how a product will be available to customers?

• Product

• Place

• Price

• Promotion

Which P focuses on understanding the needs and wants of the target market?

• Product

• Price

• Place

• Promotion

What is the term used for the group of customers a product is aimed at?

• target market

• demographic

• customer base

• audience

Which P involves the physical appearance and packaging of a product?

• Packaging

• Productivity

• Promotion

• Placement

Which P focuses on the value that a product provides to customers?

• Place

• Promotion

• Product

• Price