Marketing, Economics, and Business Ethics Quiz

Marketing, Economics, and Business Ethics Quiz

12th Grade

10 Qs

quiz-placeholder

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Marketing, Economics, and Business Ethics Quiz

Marketing, Economics, and Business Ethics Quiz

Assessment

Quiz

Business

12th Grade

Hard

Created by

Kedra Schuster

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the American Marketing Association, what is the definition of marketing?

The creation and maintenance of satisfying exchange relationships

The art of finding clever ways to dispose of what you make

The planning and executing of the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges

The art of creating genuine customer value

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P's of the marketing mix?

Product, Process, Physical evidence, Promotion

Consumer wants, Cost, Convenience, Communication

People, Process, Physical evidence, Promotion

Product, Place, Price, Promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the study of the economics of the entire society known as?

Macroeconomics

Microeconomics

Gain or Loss Risk

Economic risk

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the possibility of financial gain or loss or personal injury known as?

Economic risk

Risk

Human risk

Natural risk

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the system of deciding what is right or wrong in a reasoned and impartial manner known as?

Integrity

Accountability

Fairness

Ethics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Enron scandal, what was the result of the company's unethical practices?

Expansion of the company

Increased profits

Bankruptcy

Improved investor trust

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the ethical decision-making process step that involves choosing the most ethical option?

Evaluate Alternatives

Make a Decision

Gather Information

Identify the Issue

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