Persuasion and Propaganda Test Review

Ethos

• credibility

• appeal to emotion

• appeal to logic

Pathos

• credibility

• appeal to emotion

• appeal to logic

Logos

• credibility

• appeal to emotion

• appeal to logic

counterargument

• an argument or set of reasons used to oppose an idea or theory developed in another argument

• words that are emotionally charged either positively or negatively

• saying bad comments about your competitor (or another product/company)

loaded words

• a challenge to a position an opposing argument

• words that are emotionally charged either positively or negatively

• saying bad comments about your competitor (or another product/company)

name calling

• a challenge to a position an opposing argument

• words that are emotionally charged either positively or negatively

• saying bad comments about your competitor (or another product/company)

bandwagon

• when something is popular, it is good, correct or desirable

  "hop on and join the crowd"

• the propagandist carries over the authority, sanction and prestige of something we respect

• the product name, a slogan, or phrase is repeated several times for effect

transfer

• when something is popular, it is good, correct or desirable

  "hop on and join the crowd"

• the propagandist carries over the authority, sanction and prestige of something we respect

• the product name, a slogan, or phrase is repeated several times for effect

repetition

• when something is popular, it is good, correct or desirable

  "hop on and join the crowd"

• the propagandist carries over the authority, sanction and prestige of something we respect

• the product name, a slogan, or phrase is repeated several times for effect

card stacking

• showing the product's best features

• using a famous person to endorse a product or idea

• the common, everyday person uses the product or idea