ENT 11-1 Environmental Scans

Which of the following is NOT a component of a PESTEL analysis?

• Political
• Economic
• Strategic
• Technological

What is the main focus of conducting a SWOT analysis in an environmental scan?

• To determine market demand
• To identify internal strengths and weaknesses, as well as external opportunities and threats
• To evaluate employee engagement
• To assess the external environment of a business

What is the acronym for the elements of the SWOT Analysis?

• STOW
• SWAT
• TOWS
• SWOT

Which category in the external environment focuses on the physical and social characteristics of a population?

• Demographics
• Competition
• Society
• Culture

What did Borders Bookstores fail to do despite seeing the trend of digital consumption of books?

• Invest in CDs
• Invest in audiobooks
• Invest in online book sales
• Invest in e-readers

Which element of the external environment includes physical and social characteristics of a population?

• Culture
• Demographics
• Economy
• Technology

Which of the following is NOT one of Porter's Five Forces?

• Threat of substitutes
• Competitive rivalry
• Threat of new entrants
• Power of employees

Which environment consists of a business's internal, controllable surroundings?

• Economic environment
• Social environment
• External environment
• Internal environment

What is the definition of an environmental scan?

• A careful monitoring of your surroundings
• A detailed financial analysis
• A marketing campaign
• A product development process

Which of the following is an example of competitive rivalry in Porter's Five Forces analysis?

• High switching costs for customers
• Limited availability of raw materials
• Numerous firms with similar products
• Low brand loyalty