Ch 11 vocabulary & ch 12 presentation

The integrated, accepted pattern of human behavior, including thought, speech, beliefs, actions, and artifacts

• segmentation

• culture

• responsibility

• attitude

A customer's subjective assessment of benefits relative to costs in determining the worth of a product.

• motivation

• promotion

• learning

• value

Makiing products available to customers in quantities desired is called

• distribution

• production

• planning

• promotion

The act of giving up something in return for something else

• borrowing

• learning

• exchange

• market segment

a group of activities designated to expedite transactions

• price

• attitude

• perception

• marketing

information that is observed, recorded or collected directly from respondents

• primary data

• secondary data

A market segmentation approach whereby the marketer aims itas efforts t two or more segments , de3veloping a marketing strategy for each.

• perception

• multisegment approach

• reference groups

• concentration approach

A collection of individuals, groups, or organizations who share one or more characteristics are called a market segment.

• true

• false

A specific group of consumers on whose needs and wants are the focus of a companies marketing efforts.

• social class

• target market

• reference group

• focus group

The marketing mix is the part of the. marketing strategy nthat involves decisions regarding controlling variables.

• true

• false