Ethics and Responsibility in Marketing

Intellectual property refers to:

• The right to freedom of expression

• Exclusive rights to tangible assets

• Ideas and creations of the mind

• The ability to patent a product

Which of the following is an example of intellectual property?

• A physical store

• A brand logo

• An employee's salary

• A marketing campaign

Data collection in marketing refers to the process of:

• Gathering and analyzing consumer information

• Selling products to a target audience

• Developing advertising campaigns

• Conducting market research

Which of the following is an ethical concern regarding data collection in marketing?

• Lack of consumer trust

• Increased competition

• Higher marketing costs

• Limited product availability

Public relations (PR) and outreach in marketing involve:

• Communicating with the media and the public

• Developing pricing strategies

• Conducting market research

• Creating advertising campaigns

The main goal of public relations is to:

• Build relationships with the community

• Increase sales directly

• Improve internal communications

• Enhance product development

Artificial Intelligence (AI) in marketing refers to:

• Automated customer service representatives

• Computer-generated advertising campaigns

• Analyzing consumer behavior using algorithms

• Robotic product manufacturing

An ethical concern related to the use of AI in marketing is:

• Reduced marketing costs

• Increased efficiency

• Invasion of privacy

• Improved customer experience

Which of the following is NOT an example of intellectual property infringement?

• Plagiarism

• Patent infringement

• Trademark violation

• Competitive pricing

A copyright grants exclusive rights to:

• Inventions

• Literary works

• Brand names

• Business methods