Knowledge of Creative Business Quiz

What is the iterative process of coming up with a Minimum Viable Product to solve the Customer Problem identified through Opportunity Analysis?

• Value Proposition

• Customer Development

• Product Discovery

• Product Development

Which canvas is used to prototype and shape ideas in the Product Discovery process?

• Lean Canvas

• Business Model Canvas

• Design Thinking Canvas

• Value Proposition Canvas

What is the main purpose of Test Cards in the Product Discovery process?

• To design experiments

• To capture learnings from tests

• To validate prototypes

• To prioritize hypotheses

What is the key step after capturing learnings from tests with the Learning Card?

• Deploy the product

• Iterate/pivot

• Progress

• Test more

What is the main focus of Product Discovery?

• Marketing strategy

• Financial projections

• Customer value

• Technical feasibility

What is the purpose of engaging all functions including design, engineering, and marketing in Product Discovery?

• To create silos

• To ensure holistic perspective

• To slow down the process

• To increase costs

What is the goal of building quick and dirty prototypes in Product Discovery?

• To learn fast

• To increase complexity

• To impress stakeholders

• To delay the project

What is the main reason for using qualitative and quantitative techniques in Product Discovery?

• To confuse the team

• To provide conflicting data

• To validate assumptions

• To complicate the process

What is the main characteristic of Customer Development?

• Moves from broad to narrow

• Moves from narrow to broad

• Ignores customer feedback

• Focuses on technology only

What is the purpose of developing a list of questions to ask customers in Product Discovery?

• To delay the process

• To confuse customers

• To gather feedback

• To avoid customer interaction