Sports Marketing Ch6 review

A 100,000-mile warranty on a new car is an example of a product extension.

• True

• False

 Product lines can involve variation in the quality of goods sold.

• True

• False

A brand name is the legal protection of words and symbols used by a company.

• True

• False

During the preference stage, consumers view brands as valuable.

• True

• False

Some states are considering legislation to pay college athletes.

• True

• False

Top college football and basketball coaches are paid million-dollar salaries to produce winning teams.

• True

• False

Salaries for the WBNA and NBA are close to being equal.

• True

• False

As sales decline, a product may be recommitted when other purposes for the product are discovered.

• True

• False

New product development begins by finding ideas for new products.

• True

• False

Facebook's largest customer base is now 13- to 18-year-olds.

• True

• False