Communication Process Quiz

Who is the sender or source of a communication?

• Noise

• Source/Sender

• Channel

• Receiver

What is the process of putting together thoughts, ideas, and information into a symbolic form to communicate a message?

• Feedback

• Message

• Encoding

• Decoding

Which channel involves direct interpersonal contact with target individuals or groups?

• Word of Mouth

• Broadcast Media

• Personal Selling

• Print Media

What is the process of transforming and interpreting the sender's message back into thought?

• Encoding

• Decoding

• Feedback

• Noise

What refers to factors that can distort or interfere with adequate reception or comprehension of a message?

• Noise

• Channel

• Feedback

• Receiver/Decoding

Which model focuses on the way consumers respond to persuasive messages based on the amount and nature of elaboration or processing of information?

• Elaboration Likelihood Model (ELM)

• Cognitive Response Approach

• Dissonance/Attribution Hierarchy

• Standard Learning Hierarchy

What are the three basic categories of cognitive responses identified by researchers in the Cognitive Response Approach?

• Noise, Channel, Receiver/Decoding

• Encoding, Decoding, Feedback

• Product message thoughts, Source-oriented thoughts, Ad execution thoughts

• Personal Selling, Word of Mouth, Print Media

Which model depicts the sequence of stages potential purchasers often must be taken through to move them from a state of no or little awareness to the point where they are ready to purchase?

• The AIDA Model

• The Information-Processing Model

• The Hierarchy-of-Effects Model

• The Innovation-Adoption Model

What is the method for examining consumers' cognitive processing of advertising messages by looking at their cognitive responses to hearing, viewing, or reading communications?

• Standard Learning Hierarchy

• Dissonance/Attribution Hierarchy

• Elaboration Likelihood Model (ELM)

• Cognitive Response Approach

Which route of the Elaboration Likelihood Model focuses more on peripheral cues than on message content?

• Central route

• Peripheral route

• Standard Learning Hierarchy

• Dissonance/Attribution Hierarchy