Pearson IGCSE Business - 1.8.1 Business Sucess

Which of the following is a measure of the total income generated by a business through sales of goods and services?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Revenue is the total income generated by a business through sales of goods and services.

What is the term used to describe the portion of the total sales of a product or service that a company captures within a specific market?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Market share is the portion of the total sales of a product or service that a company captures within a specific market.

Which of the following measures the extent to which a company's products or services meet or surpass customer expectations?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Customer satisfaction measures the extent to which a company's products or services meet or surpass customer expectations.

Which of the following is the financial gain made in a transaction or business venture after all expenses have been deducted from the gross sales?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Profit is the financial gain made in a transaction or business venture after all expenses have been deducted from the gross sales.

Which of the following measures the increase in the size or value of a business over a period of time?

• a) Revenue
• b) Market share
• c) Growth
• d) Profit

Answer explanation

Growth measures the increase in the size or value of a business over a period of time.

Which of the following measures the level of contentment expressed by customers with the products or services offered by a business?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Customer satisfaction measures the level of contentment expressed by customers with the products or services offered by a business.

Which of the following is the portion of the total sales of a product or service that a company captures within a specific market, usually represented as a percentage?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Market share is the portion of the total sales of a product or service that a company captures within a specific market, usually represented as a percentage.

Which of the following measures the financial gain or benefit obtained by a business when the amount earned from selling goods or services exceeds the amount spent?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Profit measures the financial gain or benefit obtained by a business when the amount earned from selling goods or services exceeds the amount spent.

Which of the following measures the percentage of total sales in a market that is captured by a specific brand or product?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Market share measures the percentage of total sales in a market that is captured by a specific brand or product.

Which of the following measures the number of customers who are satisfied with a company's products or services, usually expressed as a percentage?

• a) Revenue
• b) Market share
• c) Customer satisfaction
• d) Profit

Answer explanation

Customer satisfaction measures the number of customers who are satisfied with a company's products or services, usually expressed as a percentage.