Market Research - Primary market research

What does the acronym FOCUS-Q stand for in market research?

• Focus, Observe, Consumer, Use, Survey, Query

• Focus, Observe, Consumer, Understand, Survey, Query

• Focus, Observe, Consumer, Understand, Survey, Questionnaire

• Focus, Observe, Consumer, Use, Survey, Questionnaire

What is a primary advantage of using focus groups in market research?

• Low cost

• Minimal influence from other participants

• Quick setup

• In-depth insights

What is a major disadvantage of focus groups?

• Time-consuming

• High cost

• Limited data collection

• Inaccurate data

What is an advantage of using observations in market research?

• Always accurate

• Low cost

• Complex setup

• No need for staff

What is a potential issue when people know they are being observed?

• Data may become invalid

• Observations are quicker

• Costs increase significantly

• Observers become more efficient

What is a key benefit of consumer trials?

• Always results in product purchase

• Provides superficial feedback

• No cost involved

• Offers in-depth product feedback

What is a risk associated with giving free samples in consumer trials?

• Guaranteed customer loyalty

• Potential financial loss

• Faster production rates

• Increased product demand

What distinguishes a survey from a questionnaire?

• Questionnaire is digital only

• Survey includes data analysis

• Questionnaire does not involve questions

• Survey is less confidential

What is a disadvantage of surveys?

• No need for data analysis

• Unlimited responses

• Requires honesty from participants

• Always provides clear data

What is qualitative research primarily concerned with?

• Numerical data

• Surface-level information

• General observations

• In-depth, quality feedback