Examen Final de Marketing

What is the main role of marketing in a company?

• Produce goods and services

• Change something a customer might want into a need

• Manage the company's finances

• Distribute products to retailers

What is a market?

• A group of companies that produce similar goods

• An online store

• People interested in buying a product and with financial resources to do so

• A place where products are sold

Who is the consumer?

• The person who manufactures the product

• The distributor of the product

• The individual or organization that buys goods and services

• The end user of the product

What is demographic segmentation?

• Divide the market by psychographics

• Divide the market by geographic area

• Divide the market by characteristics such as age, gender, and income

• Divide the market by consumer behavior

What affects consumer spending patterns?

• The color of the product

• The price of the products

• The number of employees in the company

• The location of the store

What is an industrial market?

• Markets for goods and services purchased by end users

• Markets for luxury products

• Markets for goods and services purchased by other companies to use in their production processes

• Markets for mass consumption products

What is customer loyalty?

• The ability of a customer to buy expensive products

• The willingness of a customer to recommend products to others

• The tendency of a customer to continue buying from the same company

• The skill of a customer to negotiate prices

What is a target market?

• Individuals or organizations identified as consumers of specific products

• The market with the lowest prices

• The market with the highest competition

• The largest available market

What is geographic segmentation?

• Divide the market by consumer behavior

• Divide the market by psychographics

• Divide the market by geographic area

• Divide the market by demographic characteristics

What can a company do to survive in changing markets?

• Ignore market trends

• Increase prices regardless of demand

• Reduce product quality

• Develop new products for which there is demand