Marketing Research Quiz

What is the process of planning, collecting, and analyzing data relevant to a marketing decision called?

• Marketing Information System (MIS)

• Quantitative Research

• Marketing Research

• Product Research

What is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions?

• Qualitative Research

• Marketing Information System (MIS)

• Attitude Research

• Media Research

Which type of research collects and reports data primarily in numerical form (stats, figures, facts)?

• Qualitative Research

• Attitude Research

• Quantitative Research

• Product Research

Which research method gathers the thoughts, feelings, opinions, and attitude towards a product/service, experience, or company?

• Quantitative Research

• Qualitative Research

• Media Research

• Market Intelligence Research

What type of research is designed to obtain information on how people feel about certain products, services, companies, or ideas, and is also known as opinion research?

• Product Research

• Media Research

• Attitude Research

• Decision Problem

Which type of research centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products?

• Product Research

• Market Intelligence Research

• Media Research

• Research Problem

What type of research focuses on the issues of media effectiveness, selection, frequency, and ratings, and is also known as advertising research?

• Market Intelligence Research

• Media Research

• Decision Problem

• Discovery-oriented Decision Problem

What type of research gathers information about an existing or potential market and is also known as market research?

• Market Intelligence Research

• Research Problem

• Product Research

• Attitude Research

What is the basic problem facing the manager, for which marketing research is intended to provide answers?

• Research Problem

• Decision Problem

• Discovery-oriented Decision Problem

• Media Research

What relates to the area where data needs to be collected in order to solve a decision problem from the researcher's perspective?

• Decision Problem

• Market Intelligence Research

• Research Problem

• Product Research