Social media for health communication

Which of the following is primarily known for short, real-time updates and conversations?

• Facebook

• Instagram

• X (Twitter)

• LinkedIn

What is "dark social media"?

• Social media platforms that are used at night

• Private channels of sharing information such as messaging apps and emails

• Platforms used by hackers to communicate

• Social media accounts with dark themes

Which of the following is an example of a "lean back" platform?

• YouTube

• X (Twitter)

• LinkedIn

• Reddit

What is social listening?

• Monitoring social media platforms for direct mentions of your organization

• Tracking conversations and mentions about specific topics, keywords, or competitors to gain insights

• Listening to social media audio posts

• Reading only the comments on your own social media posts

• Which social media platform is best suited for professional networking and sharing industry-related content?

• Facebook

• Instagram

• LinkedIn

• Twitter

True or False: Posting more frequently on social media always leads to higher engagement!

• True

• False

• Which of the following statements is a common myth about social media?

• Social media can be used to target specific demographics with health messages

• All social media platforms have the same user demographics

• Social media analytics can help measure the success of campaigns

• Using visuals in posts can increase engagement

Which platform is primarily known for visual content like photos and videos?

• Twitter

• LinkedIn

• Instagram

• Reddit

What is an important factor to consider when choosing a social media platform for health communication?

• The platform's popularity

• The platform's user demographics

• The type of content that performs well on the platform

• All of the above

• Which of the following is an example of dark social media?

• Public Facebook posts

• Instagram stories

• Links shared via WhatsApp

• Tweets