Marketing Fundamentals 1-1

Coca-Cola's mission is to refresh the world, and to that end, it has ensured you can buy a Coke product at numerous locations- vending machines, stores, restaurants, stadiums, etc. What type of utility has marketing created through this process

• Form Utility

• Time Utility

• Place Utility

• Possession Utility

Which of the following provides the most complete definition of marketing?

• Marketing creates value

• Marketing is made up of every process involved in moving a product or service from your organization to the consumer

• Marketing includes distribution decisions

• Marketing is about building relationships

Which of the following is not an external interest party?

• Employees

• Customers

• Suppliers

• Society

The total potential profits a company earns from its current and potential customers is known as ______.

• customer equity

• the value proposition

• customer value

• the marketing process

At which step in the marketing process would the lifetime values to a company's customers be considered?

• Developing a customer-driven marketing strategy

• Delivering high customer value

• Growing profitable customer relations

• Capturing value from customers