CHAPTER 5

Demographic segmentation divides the market units such as nations, regions, states

• False

• True

Psychographic segmentation divides a market based on social class

• True

• False

Which of the following is a common basis for market segmentation

• Age

• Weather

• Profits

• Business hours

Which of the following is an example of psychographic segmentation

• Segmenting customers by age

• Segmenting customers by income

• Segmenting customers by lifestyle

• Segmenting customers by location

Which of the following best describes behavioral segmentation

• based on age and gender

• based on loyalty

• based on education level

• based on region

What does the term target market refer to?

• The entire market for a product or service

• The specific group of consumers a company aims to reach

• Most profitable product company can offer

• Geographic area where a company operates

What is the primary focus of undifferentiated marketing

• Targeting specific customer segments with unique products

• Offering a single product to the entire market

• Creating customised marketing campaigns

• Targeting high income customers

Which of the following is a potential drawback of undifferentiated marketing?

• High production cost

• Inability to achieve targeted profit

• Lack of customer loyalty due to generic offerings

• Complicated marketing strategies

What is concentrated marketing?

• Targeting multiple market segments with different products

• Targeting a single market segment with one product

• Targeting the entire market with a single product

• Targeting all customers with personalised marketing

Which of the following is an example of micromarketing?

• A national TV commercial aimed at a broad audience

• Personalised email campaigns based on consumer behaviour

• Launching a product to entire global market

• Offering single product at all age group