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CHAPTER 5

Authored by AINOL MARDHIYAH RAHMAT

Business

University

Used 1+ times

CHAPTER 5
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demographic segmentation divides the market units such as nations, regions, states

False

True

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Psychographic segmentation divides a market based on social class

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a common basis for market segmentation

Age

Weather

Profits

Business hours

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of psychographic segmentation

Segmenting customers by age

Segmenting customers by income

Segmenting customers by lifestyle

Segmenting customers by location

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes behavioral segmentation

based on age and gender

based on loyalty

based on education level

based on region

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term target market refer to?

The entire market for a product or service

The specific group of consumers a company aims to reach

Most profitable product company can offer

Geographic area where a company operates

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of undifferentiated marketing

Targeting specific customer segments with unique products

Offering a single product to the entire market

Creating customised marketing campaigns

Targeting high income customers

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