YOUTUBE WORKSHEET - Gendered Marketing |The Checkout

What does the video say about the history of gendered marketing?

• It used to be the other way around

• It has always been the same

• It never existed before

• It is a new concept

What does the video imply about the division of humanity by gender?

• It is a custom

• It is a law

• It is a new trend

• It is a scientific fact

By the early 1970s, what was the split between boys' toys and girls' toys?

• It was very clear and distinct

• It was starting to merge

• It was non-existent

• It was confusing

What did LEGO ads used to look like?

• They featured only boys

• They featured only girls

• They featured hotels, animals, people, boats, and skyscrapers

• They featured only adults

What is market segmentation not limited to, according to the video?

• Adults

• Teenagers

• Kids

• Seniors

What is the term used to describe the phenomenon where a product is strongly associated with one gender, causing the other gender to avoid it?

• Gender Bias Effect

• Cooties Effect

• Gender Association Effect

• Gender Avoidance Effect

According to the video, which is easier: getting women to buy men's stuff or getting men to buy women's stuff?

• Getting men to buy women's stuff

• Both are equally difficult

• Getting women to buy men's stuff

• Neither is possible

In how many countries did the company gain millions of customers in one year?

• 10

• 20

• 30

• 40

What type of logo did the company use to enhance the macho mystique of their product?

• Animal logo

• Stylized bird logo

• Geometric logo

• Abstract logo

What is the main reason given for why men avoid products associated with women?

• They are too expensive

• They are not effective

• They are associated with the "cooties effect"

• They are not widely available