Marketing Chapter 6 Test - Consumer Market and Buying Behavior

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• consumer market

• industrial market

• business market

• government market

Marketing stimuli include which of the following?

• Economic stimuli

• Price stimuli

• Technological stimuli

• Social stimuli

• Cultural stimuli

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

• Product stimuli

• Cultural stimuli

• Price stimuli

• Place stimuli

• Promotion stimuli

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• why they buy

• where they buy

• when they buy

• how much they spend

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• cultural universals

• reference groups

• subcultures

• monocultures

• social networks

_______ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2060.

• Hispanic American

• Baby boomer

• African American

• Asian American

• Millennial

_______ involves enlisting established influencers or creating new influencers to spread the word about a firm's brands.

• Influencer marketing

• Direct selling

• Affiliate marketing

• Content marketing

________ are society's ordered divisions whose members share similar values, interests, and behaviors.

• Social classes

• Economic sectors

• Political parties

• Cultural groups

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

• personal

• economic

• environmental

• technological

Word-of-mouth influence comes to consumers from family, colleagues, and ________.

• investors

• athletes

• entertainment celebrities

• friends