Marketing mix - Place and Promotion

What two factors does "Place" try to decide?

______ the product will be distributed and _____ people will buy it.

How were travel products sold in the past?

Through _____ _____ .

What has changed the idea of “Place” nowadays?

Why is physical location not important anymore?

Because many customers now _____ _____ directly with the operator or airline.

Promotion in marketing means the same as advertising.

• True

• False

Through promotion, customers are told that the products are real.

• True

• False

Direct mails, TV ads and POS material are some illustrations of direct marketing.

• True

• False

Offering discounts is the only promotion technique.

• True

• False

If customers use the services of an airline for a long time, they can earn a frequent flyer programme.

• True

• False