TOPIC 2_PRINCIPLES OF MARKETING

What do we understand about total market?

• A group of competitors in a sector

• All the people who need a specific product

• A group of people who do not have economic capacity

• A group of companies that offer products

Which of the following is a market type with users with the economic and legal capacity to purchase our products and services?

• Product market

• Service market

• Potential market

• Luxury market

What is meant by microenvironment?

• The global environment of the company

• The analysis of the competition

• The agents close to the company that directly affect its ability to create value

• The external forces that affect the company

Who is considered the most important group in the microenvironment?

• The suppliers

• The competitors

• The customers

• The intermediaries

What is the role of intermediaries in marketing?

• Provide value with additional services: Promote, sell, and distribute products

• Finance transactions

• Establish relationships with customers

• Produce goods and services

What is PESTEL analysis?

• An analysis of macroeconomic factors

• An analysis of competition

• An analysis of customers

• An analysis of suppliers

What aspect is analyzed in the demographic environment?

• Technological trends

• Marketing strategies

• The size and structure of the population, and the societal trends

• Government policies

Which of the following factors belongs to the economic environment?

• Demography

• Technology

• Inflation

• Culture

What does the sociocultural environment represent?

• The technological trends

• The economic conditions of the country

• The laws and regulations

• The forces that affect the values and behaviors of society

What is the most essential tool for analyzing your company's competitors? Especially the leaders of the market.

• INSIGHTS

• PESTLE

• BENCHMARKING

• SWOT