conB week 9

Which of the following is NOT one of the main categories of consumer needs?

• Functional needs

• Psychological needs

• Hedonic needs

• Hierarchical needs

According to Maslow’s Hierarchy of Needs, which need comes after safety needs?

• Self-actualization

• Esteem needs

• Love and belonging needs

• Physiological needs

Which theory of motivation suggests that individuals are driven by their expectations of achieving positive outcomes?

• Drive Theory

• Expectancy Theory

• Behavioral Theory

• Cognitive Theory

What type of motivational conflict occurs when a consumer has to choose between two attractive alternatives?

• Approach-Avoidance Conflict

• Avoidance-Avoidance Conflict

• Approach-Approach Conflict

• Need-Avoidance Conflict

Which method is commonly used to measure consumer motivation by asking consumers about their preferences and desires?

• Psychographic Analysis

• Observational Techniques

• Surveys and Questionnaires

• Focus Groups

Hedonic needs in consumer behavior are primarily focused on:

• Survival and safety

• Pleasure and excitement

• Social acceptance

• Psychological fulfillment

How can understanding consumer motivation help marketers?

• By influencing market segmentation and product design

• By improving manufacturing processes

• By reducing the cost of production

• By controlling the supply chain