IB Business Management MCQ QuizIB_Business_Management_4_2 Market

Identify the term given to the review of a firm’s current marketing position.

• Marketing analysis

• Marketing audit

• Marketing plan

• Marketing strategy

Identify the document that includes a firm’s marketing objectives, market research, marketing mix, and marketing budget.

• Marketing analysis

• Marketing audit

• Marketing plan

• Marketing strategy

Identify the example of the marketing function working alongside the finance function when developing a new online distribution channel.

• To develop the technology needed to connect online orders with the warehouse

• To package the product needed for shipping purposes

• To purchase or lease the equipment needed for the new online distribution channel

• To recruit web developers

Identify the outcome that most marketers consider to be the primary objective of marketing.

• Customer satisfaction

• Growth

• Product quality

• Rising profits

Identify the term used when mapping consumer perceptions about a range of competing brands.

• Customer satisfaction

• Market leadership

• Physical environment

• Positioning

Identify the two variables that are usually analyzed to measure consumer perceptions of a range of competing brands.

• Market share and market growth

• New and existing markets

• Price and quality

• Sales revenue and profit

Identify the least likely step after setting the marketing objectives of a firm.

• Analyse consumer perceptions of the market

• Identify a unique selling point

• Launch the brand

• Segment the market of potential consumers

Identify the term given to a brand perceived to have a high price with low quality.

• Bargain brand

• Cowboy brand

• Economy brand

• Premium brand

Identify the positioning of an economy brand in a perception map.

• High price, high quality

• High price, low quality

• Low price, high quality

• Low price, low quality

Identify the best example of a premium brand in the motor vehicle industry.

• Mercedes-Benz

• Peugeot

• Skoda

• Toyota