IA3 Practice Test SEM 2.27.24

SY23-24_SGB_Intro to Sports and Entertainment Marketing_IA3 1. What are the benefits of sports marketing? ST. 2, 7

• creating brand awareness, engaging fans, generating revenue, and increasing the popularity of sports
• creating brand awareness, engaging fans, generating revenue, and decreasing the popularity of sports
• decreasing the popularity of sports and generating losses for teams and athletes
• increasing the popularity of sports but not generating revenue

Why is promoting teams crucial in sports marketing? 7.3

• It helps to build a strong fan base, increase engagement, and generate revenue.
• It helps to decrease the popularity of teams and generate losses.
• It has no effect on the visibility and popularity of teams.
• It only leads to increased ticket sales, but not merchandise sales or sponsorships.

Why is promoting leagues essential in sports marketing? 7.3

• It decreases TV ratings, ticket sales, and sponsorships
• it increases TV ratings, ticket sales, and sponsorships
• It has no effect on the visibility and popularity of leagues.
• It only leads to increased ticket sales, but not merchandise sales or social media followers

Why is promoting athletes crucial in sports marketing? 7.3 , 11.2

• It builds their brand and increases their visibility and popularity, which can lead to increased endorsement deals, merchandise sales, and social media followers.
• It has no effect on the visibility and popularity of athletes.
• it only leads to increased endorsement deals, but not merchandise sales or social media followers.
• it decreases the popularity of athletes and generates losses.

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________. St. 2

• enterprise system
• target market
• tribe
• community

The State Musuem recently offered a group discount rate for the month of February. The museum is promoting to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size? St. 2, 2.4

• demographic segmentation
• psychographic segmentation
• geographic segmentation
• behavioral segmentation

Nike is promoting a new line of golf gear for the upcoming months. Nike sent an email to all customers who enjoy playing golf. What type of market segmentation is dividing a market based on customers' hobbies and interests? St. 2, 2.4

• demographic
• psychographics
• geographics
• behavioral

Identify the particular type of segmentation being described below: With March Madness approaching quickly the NCAA has created a marketing campaign to focus on consumers that live within 200 miles of any of the host cities and regions where the tournament will be played. The NCAA has targeted these consumers based on where they live because consumers who live within 200 miles of the host arena or facility will be most likely to purchase tickets to tournament game. Segmenting a market based on where a consumer lives is an example of ______________ segmentation. St. 2, 2.4

• demographic
• psychographics
• geographics
• behavioral

Sports marketing can include two different marketing concepts - marketing of sports and marketing through sports. Which of the following examples shows evidence of marketing through sports? St. 2.2

• The Ohio State Athletic Department has a TV commercial showcasing football highlights from the season.
• The Dallas Cowboys show hype videos on their website to get fans excited about this upcoming season.
• State Farm uses professional athletes to promote its products and services.
• The Houston Astros created World Series Shirts to sell through their website.

The study of colors in relation to human behavior is known as ________________. St. 5

• color psychology
• design strategy
• compel process
• aim