IA3 Practice Test SEM 2.27.24

IA3 Practice Test SEM 2.27.24

9th - 12th Grade

29 Qs

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IA3 Practice Test SEM 2.27.24

IA3 Practice Test SEM 2.27.24

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Easy

Created by

Taylor Ramp

Used 2+ times

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29 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SY23-24_SGB_Intro to Sports and Entertainment Marketing_IA3 1. What are the benefits of sports marketing? ST. 2, 7

creating brand awareness, engaging fans, generating revenue, and increasing the popularity of sports
creating brand awareness, engaging fans, generating revenue, and decreasing the popularity of sports
decreasing the popularity of sports and generating losses for teams and athletes
increasing the popularity of sports but not generating revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is promoting teams crucial in sports marketing? 7.3

It helps to build a strong fan base, increase engagement, and generate revenue.
It helps to decrease the popularity of teams and generate losses.
It has no effect on the visibility and popularity of teams.
It only leads to increased ticket sales, but not merchandise sales or sponsorships.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is promoting leagues essential in sports marketing? 7.3

It decreases TV ratings, ticket sales, and sponsorships
it increases TV ratings, ticket sales, and sponsorships
It has no effect on the visibility and popularity of leagues.
It only leads to increased ticket sales, but not merchandise sales or social media followers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is promoting athletes crucial in sports marketing? 7.3 , 11.2

It builds their brand and increases their visibility and popularity, which can lead to increased endorsement deals, merchandise sales, and social media followers.
It has no effect on the visibility and popularity of athletes.
it only leads to increased endorsement deals, but not merchandise sales or social media followers.
it decreases the popularity of athletes and generates losses.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________. St. 2

enterprise system
target market
tribe
community

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The State Musuem recently offered a group discount rate for the month of February. The museum is promoting to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size? St. 2, 2.4

demographic segmentation
psychographic segmentation
geographic segmentation
behavioral segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nike is promoting a new line of golf gear for the upcoming months. Nike sent an email to all customers who enjoy playing golf. What type of market segmentation is dividing a market based on customers' hobbies and interests? St. 2, 2.4

demographic
psychographics
geographics
behavioral

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